Partic.ai
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AI-native data pipeline & API platform

Move data,
not weight.

Connect, activate, run… build pipelines in minutes.

One execution layer where every system is both a source and a destination. Workflows, transformations, and integrations run on the same API-driven core. Data flows both ways by default.

No card to start · design pipelines for free · pay only when you set up an environment

Trusted by teams at

Orange
Tesco
Procter & Gamble
BNP Paribas
SEKO Logistics
Cadmatic
Xoriant
Mobia
Core value proposition

One platform. Every pipeline.
Every system. Every direction.

01

Connect, activate, run.

Three steps from a cold system to a live pipeline. No glue code, no separate reverse-ETL tool, no scheduler to babysit.

Step 01 · Connect

Point it at a system

Pick a source or describe one to AI Nexus. It generates the connector and maps the schema. Then it registers the system as a source, a destination, or both.

$ partic connect crm
Step 02 · Activate

Shape the data

Add cleansing, enrichment, and expand steps inline. Set a trigger: an event, a request, or a schedule. CDC keeps everything in sync.

› enrich ✓ expand ✓ cdc on
Step 03 · Run

Ship to an environment

Deploy and the pipeline runs as a live, addressable API. Watch every run, retry, and byte. Roll back if it pages.

› run rn_8f24a6c live in 2.1s

Connect any system, or let AI generate the connector for you

HubSpot logoHubSpot PostgreSQL logoPostgres MySQL logoMySQL MongoDB logoMongoDB Snowflake logoSnowflake BigQuery logoBigQuery Stripe logoStripe Shopify logoShopify Apache Kafka logoKafka Google Sheets logoGoogle Sheets Airtable logoAirtable Notion logoNotion GraphQL logoGraphQL Gmail logoEmail › anything, AI-generated
02

Built different,
not bolted together.

Automation tools, managed ETL, and reverse-ETL bolt-ons each solve a slice of the problem. Partic.ai is one execution layer underneath all of it. Data flows both ways by default.

01

Almost everything works both ways

If Partic can read from a system, it can be a source. If it can write to a system, it can be a destination. Most systems do both. Data flows either way, with no separate reverse-ETL tool.

Bidirectional by default
02

API-native execution layer

Pipelines run as live, addressable APIs, event-triggered or on demand. Not scenarios queued behind a scheduler.

Continuous execution runtime
03

Built-in transformation intelligence

Cleansing, enrichment, and expand ship as native steps. No external transform tool, no glue code, no extra hop.

Native feature layer

AI Nexus chat

Describe what you need in chat. AI Nexus builds connectors and full pipelines, and helps you debug and fix issues when a run misbehaves.

CDC included

Change data capture ships with every plan. Enable incremental sync per pipeline, no premium add-on to buy.

Real-time execution

Event and request-triggered pipelines run continuously. No batch windows, no polling lag.

Compliance-grade flows

Built-in audit trails and dedicated infrastructure per customer. Ready for the review before it starts.

Automation IAM

First-class machine identities and service accounts. Least-privilege access for every pipeline.

VPC & private deploy

Run Partic inside your own network. Enterprise deployment without giving up the AI-native core.

5 mins
To first live pipeline
10
Concurrent pipelines per environment
100%
Pipelines run as live APIs
2-way
Every system, both directions
03

Same job.
Different machine.

Automation platforms, managed ETL, and open-source ETL each cover part of the surface. Partic.ai is the one layer built to do all of it, in both directions.

Capability Zapier Make Fivetran Airbyte Partic.ai
Data movement & integration
Core categoryAutomationAutomationManaged ETLOpen-source ETLAI-native data pipeline & API platform
Warehouse integration (ETL/ELT)BasicMediumStrongStrong✓Native, CDC included
System integration (iPaaS)StrongStrongLimitedMedium✓API-native orchestration
Reverse ETL (warehouse ↔ SaaS)LimitedLimitedLimitedMedium✓Fully bidirectional
Real-time / streamingWebhook-basedScenario-basedBatch-focusedPartial✓Event and request triggered
Incremental sync (CDC)✕✕StrongPartial✓Included, per pipeline
Scraping / data acquisitionWeakWeakWeakMedium✓Pipeline-native ingestion
Transformation & intelligence
Cleansing & transformationBasicMediumLimitedMedium✓Built-in AI transforms
Enrichment pipelinesExternalExternalLimitedLimited✓Native enrichment steps
AI-generated connectors✕✕✕✕✓Generated on demand
ML / AI feature pipelinesWeakWeakMediumMedium✓AI-ready by default
Execution & orchestration
Pipeline execution modelTask-basedScenario-basedSync jobsJobs✓Continuous runtime
API orchestrationPartialPartialLimitedMedium✓Core capability
Workflow automationStrongStrongLimitedMedium✓API-driven execution
Rate control & parallelismBasicBasicBasicBasic✓Native scaling controls
Reporting / analyticsLimitedMediumStrongStrong✓BI-ready outputs
Infrastructure, security & value
Infrastructure modelShared SaaSShared SaaSShared SaaSHybrid OSS✓Dedicated per customer
Compliance / auditWeakWeakStrongStrong✓Audit built in
Service accounts / IAMLimitedLimitedEnterprisePartial✓Machine identities
VPC / private deployment✕✕✕Optional OSS✓Private deployment
Time-to-valueFastFastMediumMedium✓Minutes

Scroll horizontally on small screens · Partic.ai column highlighted

Connecting 100+ systems? Watch how to do it without creating 100+ problems.

Watch the webinar
04

One price model.
No surprises.

Design pipelines and wire up integrations for free. You pay when you set up an environment, not when you activate a pipeline. Pricing is per environment, not per seat. Move to dedicated infrastructure when you need it.

01 · Build

Free

$0

Design pipelines, connect sources and destinations, and wire up integrations: no card, no time limit.

  • Unlimited pipeline drafts
  • All connectors, incl. AI-generated
  • Dedicated infra per customer
Start free
02 · RunPay as you grow

Per environment

$50/mo · per environment

Charged when you set up an environment, not when you activate a pipeline. Scales with environments, not seats.

  • CDC and bidirectional sync included
  • Continuous API-driven execution
  • Run up to 10 pipelines at the same time
Start free
03 · Scale

Enterprise

Talk to sales

Dedicated infrastructure, compliance-grade audit trails, and private deployment for teams that need it.

  • Compliance ready
  • Full automation IAM & machine identities
  • VPC / private deployment
Talk to sales

Want it built with experts? Workshops from ↓ Implementation programs ↓

05· Workshops

Start with a workshop.

The fastest way to start with Partic, or with one of our implementation programs. A plan in a day, one pipeline in a week, or four in a month, with our team.

From Virtual or in person Reply within one working day
01 · Plan

Pilot

· 1 day

Plan your project with our team. Start discussing Partic or a program: sources, destinations, pipeline design and a delivery plan, with Partic set up.

  • 1 day
  • Plan
  • Virtual or in person
02 · Prove

Accelerate

· 1 week

Set up Partic and one data pipeline. Live in your environment, proving the approach.

  • 1 week
  • 1 pipeline
  • Virtual or in person
03 · Run

Operate

Set up Partic and four data pipelines. Live, monitored and handed over.

  • 1 month
  • 4 pipelines
  • Virtual or in person

Every workshop starts Partic or one of our programs, and kicks off a 10X Lab, so progress doesn’t stop when the workshop ends.

Prices exclude your Partic plan, and travel and accommodation for in-person workshops.

06· Partic Implementation Programs

We build it with you.
Then you run it.

Three programs, each starting with a workshop and delivered in waves, until your pipelines run on Partic and your team owns them.

01 · Program

Legacy ETL Migration

Move off legacy ETL. No big-bang cutover.

Who it’s for

  • Teams paying for an ETL licence they want to drop
  • Nightly batch jobs that need to be near real-time
  • Scripts and cron jobs nobody wants to own

What you get

  • Job inventory and wave plan
  • Each job rebuilt in Partic, run in parallel and reconciled
  • CDC where batch used to be
  • Legacy jobs, servers and licence retired

Works with jobs from your current ETL tool, scripts and cron.

02 · Program

Your Technology Connectors and Integrations

Every system connected, both ways.

Who it’s for

  • Platform teams connecting many systems
  • Systems with no off-the-shelf connector
  • Teams replacing glue code and one-way syncs

What you get

  • Connectors for your systems, including AI-generated custom connectors
  • Bidirectional integrations
  • Data service APIs where needed
  • Runbooks and monitoring
03 · Program

RevOps Data Pipelines

One set of revenue numbers, everywhere.

Who it’s for

  • CROs, RevOps and finance ops
  • CRM, billing and warehouse data that disagree
  • Teams that need warehouse data back in the CRM

What you get

  • CRM ↔ billing ↔ warehouse ↔ support pipelines
  • Reverse ETL into the CRM
  • One revenue data model
  • Monitoring and alerts
07

Questions,
answered plainly.

Straight answers for platform and data engineers. If something is missing, talk to us.

What makes a system a source or a destination?
It comes down to access. If Partic can read from a system, it can be a source. If Partic can write to it, it can be a destination. Almost every system supports both. The warehouse you load can push data back out to a SaaS app. The API you call can also be read from. Two-way flow is built in, not a separate reverse-ETL product.
How are you different from a workflow engine like Zapier or Make?
Workflow engines queue tasks behind a scheduler. Partic turns each pipeline into a live API that runs continuously. Events or requests trigger it. You get real execution control (throttling, parallelism, and CDC) instead of a fixed task limit.
What if there's no connector for my system?
Use AI Nexus, the built-in chat. Describe the system and it generates the connector, maps the schema, and registers it as a source and a destination. AI Nexus also builds full pipelines from a prompt. It helps you debug a run that misbehaves. You don't wait on a vendor roadmap for the system you need today.
How does pricing actually work?
Designing pipelines and connecting integrations is free. No card, no time limit. You pay $50/mo per environment when you set one up, not when you activate a pipeline. Each environment runs up to 10 pipelines in parallel. Enterprise adds dedicated infrastructure, compliance-grade audit, and private deployment. Workshops and programs are priced separately from your plan.
Can I run Partic inside my own network?
Yes. Every pipeline can run on self-hosted infrastructure, inside your perimeter, with full automation IAM and machine identities. Enterprise adds VPC and private deployment support.
Can you build our pipelines for us?
Yes. Partic Implementation Programs deliver Legacy ETL Migration, your technology connectors and integrations, or RevOps data pipelines, in waves, with our team. Every program starts with a workshop.
What’s a workshop for?
It’s how you start: with Partic, or with one of our programs. A plan in a day, one pipeline in a week, or four in a month. From .
Can you migrate us off our current ETL tool?
Yes. The Legacy ETL Migration program moves your jobs onto Partic in waves, with parallel runs and reconciliation before each cutover. It starts with a one-day plan.
Which Partic plan do I need?
Your Partic plan is separate. We’ll recommend the right one in the workshop.
Are workshops virtual or in person?
Either. Virtual, or in person in a city near you. Prices exclude travel and accommodation.
How do we pay?
There’s no online checkout. Send a request, we confirm scope and dates within one working day, then invoice.
Get started

Your next pipeline is minutes away.

Connect a source, pick a destination, and ship: no sales call required to see it run.