Partic.ai
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AI-native data pipeline & API platform

Move data,
not weight.

Connect, activate, run… build pipelines in minutes.

One execution layer where every system is both a source and a destination. Workflows, transformations, and integrations all run on the same API-driven core, bidirectional by default.

No card to start · design pipelines for free · pay only when you set up an environment

Trusted by teams at

Orange
Tesco
Procter & Gamble
BNP Paribas
SEKO Logistics
Cadmatic
Xoriant
Mobia
Core value proposition

One platform. Every pipeline.
Every system. Every direction.

01

Connect, activate, run.

Three steps from a cold system to a live pipeline. No glue code, no separate reverse-ETL tool, no scheduler to babysit.

Step 01 · Connect

Point it at a system

Pick a source or describe one to AI Nexus. It generates the connector, maps the schema, and registers the system as a source, a destination, or both.

$ partic connect crm
Step 02 · Activate

Shape the data

Add cleansing, enrichment, and expand steps inline. Set a trigger: an event, a request, or a schedule. CDC keeps everything in sync.

enrich expand cdc on
Step 03 · Run

Ship to an environment

Deploy and the pipeline runs as a live, addressable API. Watch every run, retry, and byte. Roll back if it pages.

run rn_8f24a6c live in 2.1s

Connect any system, or let AI generate the connector for you

HubSpot Postgres MySQL MongoDB Snowflake BigQuery Stripe Shopify Kafka Google Sheets Airtable Notion GraphQL Email anything, AI-generated
02

Built different,
not bolted together.

Automation tools, managed ETL, and reverse-ETL bolt-ons each solve a slice of the problem. Partic.ai is one execution layer underneath all of it, bidirectional by default.

01

Almost everything works both ways

If Partic can read from a system, it can be a source. If it can write to a system, it can be a destination. Most systems do both, so data flows either direction with no separate reverse-ETL tool.

Bidirectional by default
02

API-native execution layer

Pipelines run as live, addressable APIs, event-triggered or on demand. Not scenarios queued behind a scheduler.

Continuous execution runtime
03

Built-in transformation intelligence

Cleansing, enrichment, and expand ship as native steps. No external transform tool, no glue code, no extra hop.

Native feature layer

AI Nexus chat

Describe what you need in chat. AI Nexus builds connectors and full pipelines, and helps you debug and fix issues when a run misbehaves.

CDC included

Change data capture ships with every plan. Enable incremental sync per pipeline, no premium add-on to buy.

Real-time execution

Event and request-triggered pipelines run continuously. No batch windows, no polling lag.

Compliance-grade flows

Built-in audit trails and dedicated infrastructure per customer. Ready for the review before it starts.

Automation IAM

First-class machine identities and service accounts. Least-privilege access for every pipeline.

VPC & private deploy

Run Partic inside your own network. Enterprise deployment without giving up the AI-native core.

5 mins
To first live pipeline
10×
Pipelines per environment
100%
Pipelines run as live APIs
2-way
Every system, both directions
03

Same job.
Different machine.

Automation platforms, managed ETL, and open-source ETL each cover part of the surface. Partic.ai is the one layer built to do all of it, bidirectionally, by default.

Capability Zapier Make Fivetran Airbyte Partic.ai
Data movement & integration
Core categoryAutomationAutomationManaged ETLOpen-source ETLAI-native data pipeline & API platform
Warehouse integration (ETL/ELT)BasicMediumStrongStrongNative, CDC included
System integration (iPaaS)StrongStrongLimitedMediumAPI-native orchestration
Reverse ETL (warehouse ↔ SaaS)LimitedLimitedLimitedMediumFully bidirectional
Real-time / streamingWebhook-basedScenario-basedBatch-focusedPartialEvent and request triggered
Incremental sync (CDC)StrongPartialIncluded, per pipeline
Scraping / data acquisitionWeakWeakWeakMediumPipeline-native ingestion
Transformation & intelligence
Cleansing & transformationBasicMediumLimitedMediumBuilt-in AI transforms
Enrichment pipelinesExternalExternalLimitedLimitedNative enrichment steps
AI-generated connectorsGenerated on demand
ML / AI feature pipelinesWeakWeakMediumMediumAI-ready by default
Execution & orchestration
Pipeline execution modelTask-basedScenario-basedSync jobsJobsContinuous runtime
API orchestrationPartialPartialLimitedMediumCore capability
Workflow automationStrongStrongLimitedMediumAPI-driven execution
Rate control & parallelismBasicBasicBasicBasicNative scaling controls
Reporting / analyticsLimitedMediumStrongStrongBI-ready outputs
Infrastructure, security & value
Infrastructure modelShared SaaSShared SaaSShared SaaSHybrid OSSDedicated per customer
Compliance / auditWeakWeakStrongStrongAudit built in
Service accounts / IAMLimitedLimitedEnterprisePartialMachine identities
VPC / private deploymentOptional OSSPrivate deployment
Time-to-valueFastFastMediumMediumMinutes

Scroll horizontally on small screens · Partic.ai column highlighted

04

One price model.
No surprises.

Design pipelines and wire up integrations for free. You're charged when you set up an environment, not when you activate a pipeline, priced per environment, not per seat. Scale to dedicated infrastructure when you need it.

01 · Build

Free

$0

Design pipelines, connect sources and destinations, and wire up integrations: no card, no time limit.

  • Unlimited pipeline drafts
  • All connectors, incl. AI-generated
  • Dedicated infra per customer
Start free
02 · RunPay as you grow

Per environment

$50/mo · per environment

Charged when you set up an environment, not when you activate a pipeline. Scales with environments, not seats.

  • CDC and bidirectional sync included
  • Continuous API-driven execution
  • Run up to 10 pipelines at the same time
Start free
03 · Scale

Enterprise

Talk to sales

Dedicated infrastructure, compliance-grade audit trails, and private deployment for teams that need it.

  • Compliance ready
  • Full automation IAM & machine identities
  • VPC / private deployment
Talk to sales
05

Questions,
answered plainly.

Straight answers for platform and data engineers. If something is missing, talk to us.

What makes a system a source or a destination?
It comes down to access. If Partic can read from a system, it can be a source. If Partic can write to it, it can be a destination. Almost every system supports both, so the same warehouse you load can push data back out to a SaaS app, and the same API you call can be read from. Bidirectional flow is built in, not a separate reverse-ETL product.
How are you different from a workflow engine like Zapier or Make?
Workflow engines queue tasks behind a scheduler. Partic compiles each pipeline into a live, addressable API that runs continuously, triggered by events or requests. You get real execution control: throttling, parallelism, and CDC, instead of a fixed task limit.
What if there's no connector for my system?
Use AI Nexus, the built-in chat. Describe the system and it generates the connector for you, maps the schema, and registers it as a source and a destination. AI Nexus also builds full pipelines from a prompt and helps you debug and fix issues when a run misbehaves. You are not waiting on a vendor roadmap for the system you need today.
How does pricing actually work?
Designing pipelines and connecting integrations is free, with no card and no time limit. You're charged $50/mo per environment when you set up an environment, not when you activate a pipeline, and you can run up to 10 pipelines in parallel per environment. Enterprise adds dedicated infrastructure, compliance-grade audit, and private deployment.
Can I run Partic inside my own network?
Yes. Every pipeline can be deployed on self-hosted infrastructure, so it runs inside your perimeter with full automation IAM and machine identities. Enterprise adds VPC and private deployment support on top.
Get started

Your next pipeline is minutes away.

Connect a source, pick a destination, and ship: no sales call required to see it run.